Denim has become an essential part of modern fashion, and ‘Double Denim’ is making its way back into our wardrobes if we’re to believe the trends for 2023. Jeans were originally designed for working-class people in the late 1800s and rose to popularity at the beginning of the 1900 with Hollywood stars such as Marlon Brando and James Dean popularising denim jeans in movies, making them a symbol of rebellion and nonconformity.
This time, Hollywood royalty is once again bringing back not only denim, but double denim. Never to forget the iconic 2021 American Music Awards moment where then-couple Britney Spears & Justin Timberlake cemented the style with matching denim sets!
As denim and jeans have become a staple in many wardrobes, the production however does not always come without its environmental impact. The production of denim requires a large amount of water, energy, and chemicals, but there are many efforts being made to increase the sustainability of denim and jeans, including the use of sustainable materials, water conservation, chemical reduction, recycling and upcycling, and ethical production practices.
As consumers, we can make a difference by choosing sustainable denim and jeans and supporting brands that prioritize sustainability. Here are some of the sustainable brands that are making a difference with sustainable jeans garments.
Barta Jeans
Barta Jeans is a sustainable denim brand based in France that uses eco-friendly materials such as organic cotton and linen. They also use natural dyes and have a zero-waste production process.
Yoga Jeans
Yoga Jeans is a Canadian brand that creates sustainable denim using a stretchy fabric that is designed to feel like yoga pants. They use eco-friendly materials and have a zero-waste production process.
Mud Jeans
Mud Jeans is a Dutch brand that uses organic and recycled materials in its production. They offer a circular subscription service where customers can return their jeans to be recycled or repurposed.
Nudie Jeans
Nudie Jeans is a Swedish brand that uses organic cotton and recycled materials in its production. They also offer free repairs for the lifetime of their jeans and have a transparent supply chain.
Kings of Indigo
Kings of Indigo uses organic cotton and recycled materials in their production. They also have a water-saving production process and offer extended sizes.
Outerknown
Outerknown was founded by pro-surfer Kelly Slater and uses sustainable materials such as organic cotton and recycled polyester. They have a Fair Trade Certified line and eco-friendly production methods.
E.L.V Denim
E.L.V Denim is a British brand that creates sustainable denim by upcycling vintage jeans. They use a zero-waste production process and each piece is one-of-a-kind.
Tomorrow Denim
Tomorrow Denim is a sustainable denim brand based in Sweden that uses eco-friendly materials and has a transparent supply chain. They also have a "Forever" program where customers can send in their old jeans to be recycled.
Nobody Denim
Nobody Denim is an Australian brand that uses sustainable materials and eco-friendly production methods. They also have a program where customers can trade in their old jeans for a discount on a new pair.
Dawn Denim
Dawn Denim is a sustainable denim brand that uses eco-friendly materials and has a transparent supply chain. They also offer a lifetime repair service for their jeans.
Outland Denim
Outland Denim is an Australian brand that creates sustainable denim while also providing employment and training opportunities for women who have experienced exploitation. They use eco-friendly materials and have a transparent supply chain.
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