The minimalist fashion trend is characterized by clean, simple lines and a focus on quality materials and craftsmanship. It emerged in the early 1990s as a response to the excesses of the previous decade and has continued to be a popular aesthetic ever since.
Minimalist fashion emphasizes the idea of "less is more," with an emphasis on a limited colour palette and a preference for neutrals such as black, white, and grey. Key pieces include classic silhouettes such as tailored blazers, straight-leg pants, and A-line dresses.
In addition to classic shapes, minimalist fashion is also known for its attention to detail, with a focus on high-quality fabrics and minimal embellishments. It is often associated with luxury brands, as well as with sustainable and ethical fashion.
Minimalist fashion is often seen as a rejection of fast fashion, which emphasizes quantity over quality and frequently produces low-quality, disposable clothing. Minimalist fashion, on the other hand, emphasizes investment pieces that can be worn season after season.
These sustainable brands show an emphasis on classic shapes and neutral colors and the minimalist pieces can be easily mixed and matched with other items in a wardrobe, creating a range of different looks.
DEIJI STUDIO
Deiji Studios is an Australian brand that specializes in creating sustainable linen loungewear and bedding. Their products are designed for comfort, with a focus on simplicity and versatility. Deiji Studios uses natural, eco-friendly materials and ethical manufacturing practices, ensuring their products are both stylish and sustainable.
Image: The Button Knit, Grey (£205) & The Drawcord Knit Pant, Grey (£177).
KORDAL
Kordal is a Brooklyn-based brand that focuses on creating sustainable knitwear for women. Their products are made with natural, high-quality fibres such as organic cotton and alpaca, and are produced in small batches to reduce waste. Kordal is committed to ethical manufacturing practices and transparency and has been recognized for its commitment to sustainability.
Image: Celine Tee, Cream ($192) & Elliot Jogger Corduroy, Off-White ($255).
HARLY JAE
Harly Jae is a Canadian brand that creates sustainable clothing for women. Their collections feature classic designs with a modern twist, using eco-friendly fabrics such as organic cotton and linen. Harly Jae prioritizes transparency and ethical production practices and is committed to reducing their environmental impact through sustainable sourcing and manufacturing.
Image: Zipper Skirt, Black ($295) & House Blouse, Olive ($278).
JUNGLE FOLK
Jungle Folk is a Swiss brand that creates sustainable clothing for women using traditional techniques and natural materials such as organic cotton and linen. Their collections feature timeless designs with a focus on comfort and versatility. Jungle Folk is committed to ethical production practices and works with artisans around the world to create unique, handcrafted pieces.
Image: Wrap Dress Erica, Black (CHF 255).
DOMINIQUE HEALY
Dominique Healy is an Australian brand that creates sustainable womenswear with a focus on timeless design and quality craftsmanship. Their collections feature minimalist silhouettes with a sophisticated edge, using eco-friendly materials such as linen and organic cotton. Dominique Healy is committed to ethical production practices, and works with local artisans and manufacturers to create their pieces.
Image: Sonia Pant, Black ($280 AUD) & Kashmira Cami, Black ($219 AUD).
HAZEL & FOLK
Hazel & Folk is an Australian brand that creates sustainable, handmade clothing and accessories for women. Their products feature classic designs with a modern twist, using natural materials such as linen and cotton. Hazel & Folk is committed to ethical production practices and transparency and works with artisans and small businesses to create their pieces.
Image: Melody Midi Dress, Black ($229 AUD).
ABLE
ABLE Clothing is a fashion brand that is committed to ethical and sustainable manufacturing practices. They offer a wide range of clothing, accessories, and jewelry that is crafted by women who have overcome difficult circumstances such as addiction and homelessness. The brand's products are not only stylish but also promote a social cause.
Image: Harris Oversized Button Down Shirt, White (£97), Mara Basic Layering Tank, Almond (£28) & Alethea Drapey Wide Leg Trouser, Black (£101).
BASTET NOIR
Bastet Noir is a fashion brand that specializes in custom-made clothing for women. Their focus is on creating unique, high-quality pieces that are made to fit each customer's individual measurements. They use sustainable materials such as organic cotton and linen and aim to reduce waste by producing only what is ordered.
Image: The Josephine 3 Piece Set ($399).
AIAYU
Aiayu is a Danish fashion brand that produces sustainable and timeless clothing, accessories, and home goods. They use natural materials such as organic cotton, llama wool, and recycled cashmere to create their products, and their manufacturing process is transparent and ethical. The brand's designs are minimalistic and classic, making them versatile and long-lasting.
Image: Sitra Cardigan, Pure Ecru (€490), Baby Beanie, Pure Ecru (€115), Shirt, Cinnamon (€145) & Billy Pant Corduroy, Pure Ecru (€200).
BEAUMONT ORGANIC
Beaumont Organic is a British fashion brand that produces sustainable and ethical clothing for women. They use eco-friendly materials such as organic cotton, linen, and wool to create their designs, which are known for their minimalist and timeless aesthetic. The brand also partners with artisan communities around the world to create unique pieces that support local craftsmanship.
'Image: Ula Organic Cotton Sweatshirt, Lichen (£135) & Winona Organic Cotton Trousers, Lichen (£140).
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